Nour Eldifrawy

I joined Roblox in 2019, and rolled out deep linking technology internally for marketing and growth purposes, + opened that functionality up to developers, significantly enhancing user engagement and retention. I spearheaded the DisplayNames feature, reducing growth friction + opening up international expansion. set up the frameworks and first versions of the Creator Dashboard, which provided developers with powerful tools to manage their creations (experiences, ads, analytics, sales) efficiently.

I revamped the developer monetization analytics, enabled backgrounding on the app, addressed crashes on low end devices, worked on PlayStation beta rollout, and updated DataStores. proudly, I was heavily involved in our product intern and new grad programs as a mentor.

I was a PM at Tarjimly, an on-demand translator service geared towards refugees, working on our first stand-alone product launch in 2019. I also worked in synthetic biology at Bolt Threads as a product scientist, and at Emerson Collective as an investment analyst intern. I built a music-sharing app called Snipbits, growing it to thousands of users.

I graduated from UC Berkeley's College of Engineering, majoring in Materials Science and Engineering, and studying Data Science and Human Centered Design. I've also completed the SCET Certificate in Entrepreneurship and Technology as well as the Berkeley Certificate for Design Innovations. And I really enjoyed working on and leading large teams: I was project manager of CalSol, leading the team to our first 1st place finish in our club's 27-year history, as well as a project manager on THiMBY, assisting in building a trailer-sized home from the ground up!

Really, I just like finding (making?) problems and building things. I love to make jokes. I'm loud (and partially deaf). I believe working hard is fulfilling.